A
Web site's META description is the text that describes the site after it
has been found in a search engine. For example, if the hypothetical
business “Widgets Inc.” manufactures widgets for truffle farms, their
Web site's Description might read "Widgets Inc. manufactures
high-quality widgets for use in the construction of truffle farms."
It is important that the Description is 25 or fewer words in length, or
fewer than 200 characters including spaces, in order to meet the
specifications of multiple search engines.
META
Keywords are the words that one would enter into a search engine in order
to find a particular Web site. For example, the Keywords for the
hypothetical "Widgets Inc." might include "widgets,
truffles, manufacture, farms, pigs" etc. So when someone types
"widgets" and "manufacture" into a search engine, the
engine is able to find the “Widgets Inc.” Web site by the
Keywords.
When
choosing the Keywords for your own Web site, try to imagine yourself in a
potential visitor’s shoes. What would YOU type into a search
engine to find a Web site similar to your own?
To
create your site's META tags, after typing your site's Description above,
replace the Keywords below with Keywords that are relevant to your Web
site, and click the "create meta tags..." button.
Remember that your Keywords or phrases should be separated by a comma.
Your
Web page's Title is what appears at the top of the browser window when
someone views your Web page. When someone "Bookmarks"
your Web site or adds your site to their "Favorites," the Title
is what the bookmark will be listed under. Your Web page's Title is
also very important for search engine placement, and you should try to
have several Keywords, as well as your company name, in your Title.
You are limited to 64 characters, including spaces, in your Title.