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In
order to enable your Web site store to offer real-time credit card
processing, you will need both a merchant account and a payment processor.

Step
(1) – Your client has browsed through the shopping cart at your online
Web store, and is now ready to check out and purchase your product(s). The
client enters his or her credit card number into your secure shopping
cart. The credit card number is then transferred online to the payment
processor.
Step
(2) – The payment processor takes the credit card information and
transfers it to the cardholder’s credit card bank for approval.
Step
(3) – The credit card bank either approves or declines the amount
charged on the cardholder’s credit card, and directly notifies the
payment processor. If the credit card is approved, the dollar amount is
charged to your customer’s credit card.
Step
(4) – The payment processor sends the message of approval or decline
back to your Web site store. Both you and the client can see if the credit
card charge is approved or declined.
Step
(5) – If the credit card purchase is approved, the amount of the charge
is deposited into your merchant account.
The
entire process takes only a matter of seconds.
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All
merchants, from the smallest on-line storefront to the largest "brick
and mortar" retailer, who accept and process credit cards need a
merchant account. A merchant account enables merchants to accept and clear
credit card transactions. Merchant accounts are available from most local
and national financial institutions.
In
the case of your Web site store, several options exist.
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If
your business already has a merchant account, you can use your existing
offline credit card processing terminal to handle Internet transactions.
You can receive your customer’s credit card numbers by phone or e-mail
and manually enter them into your terminal in your office.
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If
your business already has a merchant account, and you want to process
credit cards online in real-time, then you need to make sure that your
merchant account is with an Internet-enabled merchant. Not all banks
that offer merchant accounts offer "online" merchant
accounts. Check with your current bank to see if they offer
an online ability. If they do not, we have relationships with some of
the top providers in the business and can help you apply for online
merchant accounts.
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If
you currently do not have a merchant account, HostGlobe has established
relationships with some of the most widely-known and respected names in
the online banking business. Simply contact one of our sales
representatives, and we can assist you in applying for an online
merchant account.
Merchant
account fees are typically 2.5% to 5% of sales, depending on the nature of
your business and the bank's review of your application documents.
Also, there is usually a monthly minimum charge of around $30.
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HostGlobe
offers you the ability to apply for a merchant account that already
includes the payment processor.
The
payment processor is the link between your Web site store and your
merchant account. When an online order is placed, your Web site
generates an authorization request, which is then sent to the payment
processor. If your customer is purchasing hard goods that must be
physically shipped, such as a book or clothes, then the order is saved by
the processor for later settlement. Once you ship the goods to your
customer, the payment processor will then settle the order, and the
financial transaction is completed. If instead, your customer has
purchased downloadable media from you, such as software or a site
membership, then the order will be authorized by the payment processor and
settled in real-time.
Payment
processors typically charge a monthly "leased line" fee that
pays for fast and direct access to their processing lines. The payment
processor fee will typically be in the $40- to $60-per-month range. The
ShopSite® shopping cart software is already enabled with links to the top
payment processors in the industry, including AuthorizeNet, CyberCash, and
Signio.
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