NeoSpire, Parent Company of HostGlobe, Helps Lady Primrose's Blossom on the Web
One of Dallas’ Fastest Growing Companies Launches First Internet Foray

DALLAS (July 12, 2001)

Lady Primrose’s Royal Bathing and Skin Luxuries, already named one of Dallas’ fastest-growing companies, has planted seeds for even more expansion. Lady Primrose’s launched its first Web Site June 20 (www.ladyprimrose.com) to further company branding and sales initiatives. Dallas-based NeoSpire, Inc. will manage infrastructure support and server operations for the site.

The Lady Primrose’s concept is the creative vision of luxury hotel impresario Caroline Rose Hunt and her business partner Vivian Wilcox Young. First brought to life as an English antique emporium and tearoom in the Crescent Court Hotel, the Lady Primrose’s brand was extended in a new direction in 1990 when London’s five-star Lanesborough hotel asked Hunt and Young to create a line of luxury amenities for their guests. (Mrs. Hunt is honorary chairman of Rosewood Hotels & Resorts, which owns the Lanesborough.) As the Web site launches just seven years later, the Lady Primrose’s line has grown to more than 200 products, ranging from Little Primrose Tiny Tendrils Shampoo for babies to a silver-plated stag holder with a mulled mead candle for the lord of the manor. Lady Primrose’s products are available at more than 2,000 fine retail stores and hotels internationally.

“The Web site represents a service for both the retailer and the consumer,” said Shirley Pieratt, president of Lady Primrose’s. “The site features a state-by-state list of retail partners with a high selection of products and service, so consumers can pick up Lady Primrose’s products close to home. But we also offer full-scale on-line shopping and ordering capabilities of our complete line, especially for those customers who do not have a store nearby.”

While the site emphasizes a soothing, elegant design, with a strong focus on the products, Pieratt says one of the site’s most important features is one that isn’t visible to the eye. “We incorporated customization in the shopping model to streamline the ordering process. In fact, we were able to reduce the number of steps to place an order by more than one-third. We were always conscious of making the site as easy to use as possible.”

This consideration of superb customer service extended to the selection of NeoSpire to manage the site’s servers. “We want our Web site visitors to get world-class service, just as they would at one of the retail outlets that carries the Lady Primrose’s line. So it was critical to select partners who could deliver without ever missing a beat,” said Pieratt. “We saw that NeoSpire had the technological sophistication and robust capacity to handle both a high level of transactions and vigorous growth. Also, they offer conscientious customer service themselves as part of the daily business experience.”

Initially, the Lady Primrose’s Web site offers shipping only within the U.S., but Pieratt expects to add international shipping in the near future.

“Any one who has had experience with the Lady Primrose’s brand knows they define high standards for quality and service, so we’re particularly honored to have them as our newest client,” said Derek Wilson, NeoSpire CEO. “They’ve devoted significant resources to get the Web site ready for launch, and we’re committed to helping them recognize the rewards.”

About NeoSpire

NeoSpire specializes in bringing multi-platform server management, managed application hosting, and wireless enablement to companies in the mid- to high-end enterprise market. The company also provides managed services, dedicated servers, enhanced data storage, high-end database support, e-commerce solutions, and streaming multimedia services. NeoSpire’s experienced network administration staff and state-of-the-art data center allow enterprises to outsource the deployment, configuration, management, and support of their Web sites and Internet applications in a rapid, cost-effective manner. For more information, visit the company’s web site at www.neospire.net.