NeoSpire, Inc., a leading provider of managed hosting services, announced today that it has been selected by BrannForbes, the Dallas based unit of, BrannWorldwide, one of the world's largest direct marketing organizations, to provide managed Web hosting services.

Brann will utilize NeoSpire’s managed Web hosting services for its proprietary advertising and marketing tool, TradeArea.net(TM), which is a web-based retail marketing system. TradeArea.net enables Brann’s clients to securely access tools for implementing and managing local marketing programs such as promotional materials, media research and buying, and management of marketing budgets.

The application allows Brann’s clients, including Rent-A-Center and Pizza Hut, to create and place their own media buys online, locally or nationally, as well as view, download and order creative off-the-shelf media campaigns with an option to localize the campaign. In addition, Brann can distribute content to all users including competitive marketing reports, retail response and ROI analysis, marketing calendars, newsletters, calls to action, bulletin boards and chat rooms.

The Brann environment is configured on a multi-server platform and is supported by NeoSpire’s industry leading Assurance Edge managed hosting services; a comprehensive suite of enhanced features for security, backup, reporting, administration and monitoring for the highest levels of reliability and availability.

"By outsourcing our hosting needs to NeoSpire, we are able to completely outsource our TradeArea.net(TM) solution without having to create and train new staff," said John Valker, Vice President, Technology Services of Brann. "With NeoSpire’s Assurance Edge managed services, we now have an extremely experienced staff taking care of all of the server management so we can focus on our internal needs.”

"Brann was seeking a partner that could be highly-customized to its expanding needs,” said Mitch Gervis, President and Co-founder of NeoSpire. “We literally work hand in hand with them to make sure that we are providing them a scalable and technically advanced solution set.”

About BrannWorldwide

BrannWorldwide, a unit of Havas Advertising (Nasdaq:HADV), is one of the largest direct marketing organizations in the world with 17 operating units in 14 cities in North America and Europe. Headquartered in Wilton, Conn., Brann provides not only agency services, but the marketing services support necessary to implement all forms of customer contact, including data, research, media, call center, digital, retail merchandising, and field sales (in the UK). Brann works with over 200 blue-chip clients in 20 major business categories, including global and national marketers such as IBM, Sears, Peugeot, VISA, Sky Digital, E*Trade, Guinness, Bank of America, Pizza Hut, ExxonMobil, and Cadbury. To learn more about Brann visit www.brann.com.

About NeoSpire

NeoSpire provides the highest quality managed hosting services to middle market companies. Since 1997, NeoSpire's experienced team and state-of-the-art data center has allowed enterprises to outsource the deployment, configuration, management, and support of their Web sites and Internet applications in a rapid, cost-effective manner. Recognized by the Cox School of Business and the Dallas Business Journal as one of the fastest growing firms in Dallas, NeoSpire provides more than 1,500 customers an outsourcing solution for the hosting, support, and management of multi-layered Web, application, and database servers. For more information, visit the company's web site at www.neospire.net.